Baumann & Degroot Heating and Cooling

Billboard Design

‘Dad-joke’ humor and no-nonsense, great service characterize this heating and cooling company. They wanted their billboards to display that in a new way.

The billboards were accompanied by a matching social media campaign. Both ran from Summer 2018 — Fall 2019.

Three distinct billboards designs were created each season and displayed around the West Michigan Area.

Featured here are four of the 16 total designs.